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Marketing Research for Selected Company
Juřička, Milan ; (Hons), Simona Malanová BA (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is marketing research in a selected company, focused on customer satisfaction analysis. This analysis is focused at customers of 1CSC a.s., which manufactures steel products with main branch in Brno. To achieve the objectives of this thesis, marketing tools are used in the form of analysis supplemented by a questionnaire survey. The questionnaire is focused not only on customer satisfaction, but also on a web project that should bring customers closer to current product offerings. The theoretical part describes the marketing research and applied analysis to the company 1CSC a.s.. The practical part is dedicated to the analysis of the environment of the company 1CSC a.s. and the interpretation of the results of a marketing survey conducted on customers of the selected company. At the end of the thesis, future steps are proposed on the basis of acquired data to improve the current situation.
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Business Plan
Švácha, Marek ; Cetkovská, Renáta (referee) ; Veselý, Josef (advisor)
The topic of the final work is a business plan for the establishment of a sports studio focusing on calisthenics and street workout in the city of Brno. The work is divided into three parts. The first part deals with the theoretical background. These are further applied in the second part, which is focused on the analytical part. The final part of the work is devoted to the creation of the business plan itself, based on knowledge, data and facts from the analytical part.
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The Business Plan for Establishing a Beer Bar in Olomouc
Ohlídal, Evžen ; Urban, František (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the business plan for establishing a beer bar with Belgian specials in Olomouc. The first part describes the theoretical basis of the work. It is focused on the description of the business idea, methods used for analytical research of the business surroundings, and the structure of the business plan itself. The second part deals with analytical methods mentioned. Based on these methods, appropriate and most suitable strategy is implemented. The third part of the thesis contains a comprehensive elaboration of the business plan, which follows the choice of strategies for this business.
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Business Plan for Sandwich Bar
Vlach, Zdeněk ; Kupský, Michal (referee) ; Luňáček, Jiří (advisor)
The Bachelor‘s Thesis is working out a business plan for sandwich bar. The thesis is divided into three main parts – the theoretical, analytical and proposal section. The first part defines the basic concepts that are directly related with the business. The second part is based on business environment analysis and questionnaire survey. The last part of proposal contains the business plan and completes the preparation of the business plan and prognoses for the implementation of the whole project.
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Business Plan
Švácha, Marek ; Cetkovská, Renáta (referee) ; Veselý, Josef (advisor)
The topic of the final work is a business plan for the establishment of a sports studio focusing on calisthenics and street workout in the city of Brno. The work is divided into three parts. The first part deals with the theoretical background. These are further applied in the second part, which is focused on the analytical part. The final part of the work is devoted to the creation of the business plan itself, based on knowledge, data and facts from the analytical part.
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The Business Plan for Establishing a Beer Bar in Olomouc
Ohlídal, Evžen ; Urban, František (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the business plan for establishing a beer bar with Belgian specials in Olomouc. The first part describes the theoretical basis of the work. It is focused on the description of the business idea, methods used for analytical research of the business surroundings, and the structure of the business plan itself. The second part deals with analytical methods mentioned. Based on these methods, appropriate and most suitable strategy is implemented. The third part of the thesis contains a comprehensive elaboration of the business plan, which follows the choice of strategies for this business.
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|
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Marketing Research for Selected Company
Juřička, Milan ; (Hons), Simona Malanová BA (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is marketing research in a selected company, focused on customer satisfaction analysis. This analysis is focused at customers of 1CSC a.s., which manufactures steel products with main branch in Brno. To achieve the objectives of this thesis, marketing tools are used in the form of analysis supplemented by a questionnaire survey. The questionnaire is focused not only on customer satisfaction, but also on a web project that should bring customers closer to current product offerings. The theoretical part describes the marketing research and applied analysis to the company 1CSC a.s.. The practical part is dedicated to the analysis of the environment of the company 1CSC a.s. and the interpretation of the results of a marketing survey conducted on customers of the selected company. At the end of the thesis, future steps are proposed on the basis of acquired data to improve the current situation.
|
|
|
Business Plan for Sandwich Bar
Vlach, Zdeněk ; Kupský, Michal (referee) ; Luňáček, Jiří (advisor)
The Bachelor‘s Thesis is working out a business plan for sandwich bar. The thesis is divided into three main parts – the theoretical, analytical and proposal section. The first part defines the basic concepts that are directly related with the business. The second part is based on business environment analysis and questionnaire survey. The last part of proposal contains the business plan and completes the preparation of the business plan and prognoses for the implementation of the whole project.
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